The power to grow

The B2B commerce platform powering Africa's convenience economy

Boosting Africa’s economic backbone

Retailer-first philosophy

We’re a customer-obsessed technology company. We enable retail entrepreneurs in the informal market, to get and sell more of what their customers want, when and where they want it, at great prices.

Radically easy commerce platform

Our conversational commerce platform makes it radically easy for the entire supply ecosystem to better serve retailers, wherever they are on their digital journey.

Operating model designed for diverse markets

A unique founder-led operating model enables us to scale fast, by optimizing customer experience across local ecosystems. We’re powering growth in 3 big African markets.

Scaling fast across Africa

The Boost platform supports experienced entrepreneurs operating in an underserved trillion dollar informal economy. A single, flexible platform, enables us to quickly learn and roll out new features across markets, ensuring capital efficient scaling on solid foundations.


30m people

Average age 21

$2.3k GDP/capita

80% informal workforce

Visit our Boost Ghana website

South Africa

59m people

Average age 28

$5.1k GDP/capita

69% informal workforce

Visit our Boost South Africa website


201m people

Average age 18

$2.1k GDP/capita

93% informal workforce

What our customers say

Partnerships for growth

Our retailer focus helps us unlock opportunity at every stage of the supply chain. Speak to us to learn more about how Boost can help:

Established suppliers increase market access and penetration at less cost, using digital ordering and retailer level insights.

Emerging suppliers unlock growth opportunities faster, with access to our retailer network and data insights.

Distributors improve efficiency and sell more, by digitising manual processes and integrating order management solutions for your network of retailers.

Learn more

Talk to us about investment and partnership opportunities across Africa.

About Boost

In early 2020 we started with an idea: to power growth for millions of retail entrepreneurs in the informal economy with a retailer-first platform for commerce. Then Covid arrived, a tipping point for digitisation. In six months—and mostly remotely—Boost was operating in three of Africa’s most important economies.

To accelerate our growth, every market we enter is run by experienced entrepreneurs rather than employees. Each brings deep local expertise that strengthens the foundation of our global team. This frictionless approach enables us to listen, learn, build, and iterate on a product that can serve the similarities and differences across very diverse markets.

And we’re just getting started on our journey to build and serve the most powerful network of retailers across Africa’s trillion dollar informal economy.